The Pine Ridge Reservation consists of 30,000 Oglala Lakota tribal members, many of whom live off the reservation and are spread across 70,000 square miles of South Dakota and Nebraska. Half of the members are under the age of 30 and unemployment is at 80%. Native artist entrepreneurs will lead Rolling Rez Arts, mobile units that travel across the reservation delivering art, business, and retail services that would otherwise be inaccessible. Representatives from the local community development financial institution will also accompany each mobile unit, providing educational opportunities to tribal members.