Cities Remix / Experiments to Embed Pokémon GO

CITIES REMIX A PLAYFUL PLATFORM / EXPERIMENTS TO EMBED POKEMON GO
The 2018 report, “Cities Remix a Playful Platform,” reveals how cities can embed popular platforms for augmented reality (AR) in local events and campaigns — from walking tours at neighborhood libraries to Open Street Festivals. The report offers case studies and lessons learned from trials conducted in 2017 in five cities to engage players in local activities.