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CREATIVE PLACEMAKING: SPARKING DEVELOPMENT WITH ARTS AND CULTURE

Resource Question(s): FOR HIGHER EDUCATION, WHAT IS CREATIVE PLACEMAKING?, HOW TO DO CREATIVE PLACEMAKING?, MEASUREMENT & EVALUATION
Audience: Artists, Arts organizations, Government, Higher Education

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CREATIVE PLACEMAKING: SPARKING DEVELOPMENT WITH ARTS AND CULTURE
This publication presents the business case and process for successful creative placemaking as a potent strategy for building healthy, equitable, attractive, and thriving communities. It offers insights about how creative placemaking—leveraging arts and culture—can spark a creative culture in real estate projects, revitalize communities, and boost financial and other return on investment (ROI) measures for developers. It also provides best practices—information gleaned from research gathered from ULI leaders and others—about how to plan, finance, implement, and manage projects. And it offers examples and case studies illustrating successful creative placemaking across diverse project types and in U.S. cities of various sizes, economic conditions, and geographic locations.