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Transforming the Transportation Customer Experience through Contemporary Artistic Practice

Resource Question(s): FOR LOCAL GOVERNMENT, CROSS-SECTOR COLLABORATION
Sector: Transportation | Audience: Elected Officials, Government

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TRANSFORMING THE TRANSPORTATION CUSTOMER EXPERIENCE THROUGH CONTEMPORARY ARTISTIC PRACTICE
This paper examines an artist-led tour program initiated by the Los Angeles County Metropolitan Transportation Authority (Metro), as a case study, to demonstrate one way contemporary artistic practices are strategically implemented to further community engagement, by extending the reach of existing, integrated artworks during a capital project’s operational phase.