York, AL (population 2,500) is home to the Coleman Center for the Arts, an artist-led nonprofit that has proposed Pop Start, a new project in partnership with the University of West Alabama's James Suttles Entrepreneurship Institute that is a creative social laboratory and would provide space for economic experimentation in this rural community. The proposed project combines the practices of start-up incubation with pop-up retail in a hybrid form that will support artists and other creative entrepreneurs at many stages of their development.