Wisconsin Rapids, WI is located in central Wisconsin, along the Wisconsin River. Incourage facilitated a resident-centered visioning process for the reuse of the Tribune Building, a historically significant downtown landmark adjacent to the river and former home to the local newspaper and radio stations. Because of its connection to industry and local paper mills, the Wisconsin River has been largely viewed by residents as a working river, not a recreational asset or destination. Through the resident-centered process, the community envisions a building that will feature space and programming for artists, makers, local food processors, and other creative entrepreneurs. The Tribune will serve as a "community accelerator" - accelerating economic growth and opportunity, environmental sustainability, learning, creativity, and connections for community benefit. To celebrate the area’s history and riverfront assets, residents have incorporated a living rooftop made from the intersection of art, vegetation, and design, outdoor landscape features, and connective visual storytelling into their vision for the building’s future. In 2014, Incourage released a Call for Artists, which generated 111 submissions from across the United States. The field was narrowed to seven proposals, and Incourage is currently working with the selected artists to solidify ways in which the community can assist in bringing these artistic visions to reality, in and around the Tribune.